The Product Viability Index® Survey
39 critical success factors determine consumer acceptance and business model fit. Audit in real-time.
Blog 
[27 Jul 2010]
The Magic Ingredients of Viral Communications
I often get asked how products like Facebook do it?grow so fast and so organically. Facebook possesses four messaging attributes ...[more]
ANTICIPATE. The architec-
ture of small team innova-
tion and product success. [click here]
Close the engineering-marketing gap. Ensure the voice of the customer is heard. Here's how to audit and track product viability for constant improvement.
The Marketing Side of Agile.
The best performing firms bring in 49% of their sales from new products compared to 22% for other firms. More than twice as much.
How do they do it?
Leaders recognize that new product development is an innovation business, not just an idea business. Implementation—so good it's a competitive advantage—is just one "secret" of their success.
They embrace organizational structures that emphasize fast iteration and close customer interaction (a la Agile Software Development). But they go beyond that, integrating consumer marketing and creative problem solving techniques tailored for technical professionals.
Contact us to see how you can incorporate cutting edge innovation strategies and techniques into your own business today.
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To see the table of contents, click here.