The Product Viability Index® Survey
36 critical success factors determine consumer acceptance and business model fit. Audit in real-time.
Blog 
[14 May 2008]
Creativity is not innovation
Creativity, as defined here, is the open-ended, free-form results that come from brainstorming. While admittedly a high-leverage ...[more]
Consumer Marketing Principles for Engineers.
Quickly learn how to build consumer value using the assessment structures and key techniques of the best marketers in the world.
Innovation means capturing customer value.
Ideas are easy. It’s innovation that really drives the success of a product, and creativity is not the same as innovation. Thousands of development decisions, big and small, determine the extent to which a product resonates with its users. That's the quest: an emotional connection. If it works, the payoff can be enormous. Word-of-mouth catches fire, marketing costs get extremely efficient and sales accelerate.
We give developers (anybody with hands-on responsibility for building a product) a framework for methodically promoting innovation, described in terms that make sense to a technical audience and designed to work within the constraints of accelerated schedules and reduced resources. At its core are Critical Success Factors—proven, time-tested insight into what works. Our Innovation Architecture™ leverages already existing Team Intelligence, leading to more innovative and successful products in the marketplace.
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