“The goal is repeatable
product success.”

How New Product Leaders Optimize Development Teams

When I wrote my book, I dug through 50 years of industry and academic research and interviewed managers at leading companies. At the end of the day, I found ten core tools and tactics that new product leaders – those generating significantly more revenue from new products compared to their peers – used to optimize performance.  I wrote a post for the University of California Santa Cruz Extension blog explaining more.

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Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.

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