“The goal is repeatable
product success.”

McKinsey on Elusive Innovation

According to a McKinsey & Company study, more than 70% of senior executives said that innovation will be one of the top three drivers of growth for their companies. Unfortunately, at the same time they also said they were “generally disappointed” in their ability to promote it—but they knew intuitively that any sustainable effort must be grounded by their company’s people and culture.

 

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Harvard Business Review
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Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.

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