“The goal is repeatable
product success.”

Measuring Product Viability

When something is “viable,” it is capable of not only germinating, but growing. In product development terms, viability means that a product not only gets purchased, but it performs well enough to be recommended to others. Its popularity spreads organically. Obviously, you want a product that both initiates a sale and generates word of mouth. Read the original post at Mashable.com.

Leave Your Response

* Name, Email, Comment are Required

Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.

Read More...