“The goal is repeatable
product success.”

Measuring Product Viability

When something is “viable,” it is capable of not only germinating, but growing. In product development terms, viability means that a product not only gets purchased, but it performs well enough to be recommended to others. Its popularity spreads organically. Obviously, you want a product that both initiates a sale and generates word of mouth. Read the original post at Mashable.com.

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Harvard Business Review
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Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.