“The goal is repeatable
product success.”

When something is “viable,” it is capable of not only germinating, but growing. In product development terms, viability means that a product not only gets purchased, but it performs well enough to be recommended to others. Its popularity spreads organically. Obviously, you want a product that both initiates a sale and generates word of mouth. […]

Sony’s founder, Akio Morita and his team built twelve separate, major, disruptive businesses between the years 1950 and 1982. How did they do it? In part, they used a deceptively simple research technique for understanding their customers, one that is often missed by marketers today. I wrote a post for the University of California Santa Cruz […]

According to a McKinsey & Company study, more than 70% of senior executives said that innovation will be one of the top three drivers of growth for their companies. Unfortunately, at the same time they also said they were “generally disappointed” in their ability to promote it—but they knew intuitively that any sustainable effort must […]

When I wrote my book, I dug through 50 years of industry and academic research and interviewed managers at leading companies. At the end of the day, I found ten core tools and tactics that new product leaders – those generating significantly more revenue from new products compared to their peers – used to optimize […]

In the last twenty years, there have been dozens, if not hundreds, of studies to determine what makes entrepreneurs tick. Finding the answer is quite important, because it appears that entrepreneurs are a different breed compared to the rest of us (well, actually, I consider myself an entrepreneur), and, more importantly, they seem to be […]

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Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.