Book
How leaders produce successful products.
ANTICIPATE. The Architecture of Small Team Innovation and Product Success. $24.95, 192 pp., shipping February 2010. A self-directed course will also be available. To reserve your advance copy, click here.
Table of Contents:
1. Hidden Competitive Advantage
2. Mitigating Risk
3. Elephant In the Living Room
4. Anticipating Customer Needs
5. Have the Confidence to Think Big
6. Solve Important Problems
7. Scramble Up the Supply Chain
8. Business Models Reign Supreme
9. Empowering Small Teams
10. Closing the Engineering/Marketing Gap
11. The Product Viability Index®