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Product Viability. Move innovation closer to your customers by empowering small developer teams on the front lines. Summary. $39.95, shipping November, 2008. A self-directed course will also be available. Please put your name on our waiting list.
Table of Contents:
1. Introduction to Product Viability
2. Don't fix the problem. Fix the system
3. Creativity is not the same as innovation
4. Ensure the voice of the customer is heard (loudly)
5. Organic decision-making is a competitive advantage
6. Business models for engineers
7. 33 Critical Success Factors that determine success
8. Putting the Innovation Architecture to work
9. Bonus: How experts find markets
10. Bonus: World-class MRDs