“The goal is repeatable
product success.”

Book

ANTICIPATE. The Architecture of Small Team Innovation and Product Success.

Selected for Harvard Business Review reading list for aspiring CEOs, May 2016. Now being published in mainland China.

A hardcover edition (192 pp., 22 charts) with a $24.95 suggested retail price is available at Amazon. An e-book version is also available for the Amazon Kindle, the Apple iPad, and the Barnes & Noble Nook for $9.99.

This book is about improving the innovation capabilities of small, agile teams. Its title refers to the nature of the relationship developers have with their customers. Good companies ask their customers what they want and turn those answers into product features. Great companies know their customers so well they anticipate what they want.

Over the last 50 years, an untold number of practitioners, researchers and companies have compiled an impressive amount of insight and understanding about new product development and what it takes to be successful. At the same time, there has been a revolution among developers searching for ways to tackle chronic high failure rates (Agile development is an example). This book distills these findings and insights and puts them in context. It’s written for both a technical and non-technical audience in language that is clear and concise.

Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.

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