New Product Consulting and Team Training

Sony’s founder, Akio Morita and his team built twelve separate, major, disruptive businesses between the years 1950 and 1982. How did they do it? In part, they used a deceptively simple research technique for understanding their customers, one that is often missed by marketers today. I wrote a post for the University of California Santa Cruz [...]

 

Team Success Skills Explained

Great companies know their customers so well they anticipate their needs. Based on 60 years of industry research and interviews with new product leaders – these are the principles that work.

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