Posted in Research, Sony, Thought Leaders, UC Santa Cruz , No Comments »

Sony’s founder, Akio Morita and his team built twelve separate, major, disruptive businesses between the years 1950 and 1982. How did they do it? In part, they used a deceptively simple research technique for understanding their customers, one that is often missed by marketers today. I wrote a post for the University of California Santa Cruz [...]