“The goal is repeatable
product success.”

When I wrote my book, I dug through 50 years of industry and academic research and interviewed managers at leading companies. At the end of the day, I found ten core tools and tactics that new product leaders – those generating significantly more revenue from new products compared to their peers – used to optimize […]

This blog is dedicated to the exploration of product success. Hundreds of researchers and thousands of practitioners have studied the subject, and over the last 50 years, a sizable body of knowledge has been established. We’re going to build on that tradition, sitting here from our vantage point in Silicon Valley, with an emphasis on […]


Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now being published in mainland China: Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.