“Technical teams,
especially, need this.”

This blog is dedicated to the exploration of product success. Hundreds of researchers and thousands of practitioners have studied the subject, and over the last 50 years, a sizable body of knowledge has been established. We’re going to build on that tradition, sitting here from our vantage point in Silicon Valley, with an emphasis on […]

When I wrote my book, I dug through 50 years of industry and academic research and interviewed managers at leading companies. At the end of the day, I found ten core tools and tactics that new product leaders – those generating significantly more revenue from new products compared to their peers – used to optimize […]


Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now Translated for China. Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.