“Technical teams,
especially, need this.”

When I wrote my book, I dug through 50 years of industry and academic research and interviewed managers at leading companies. At the end of the day, I found ten core tools and tactics that new product leaders – those generating significantly more revenue from new products compared to their peers – used to optimize […]

In the last twenty years, there have been dozens, if not hundreds, of studies to determine what makes entrepreneurs tick. Finding the answer is quite important, because it appears that entrepreneurs are a different breed compared to the rest of us (well, actually, I consider myself an entrepreneur), and, more importantly, they seem to be […]

Sony’s founder, Akio Morita and his team built twelve separate, major, disruptive businesses between the years 1950 and 1982. How did they do it? In part, they used a deceptively simple research technique for understanding their customers, one that is often missed by marketers today. I wrote a post for the University of California Santa Cruz […]


Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now Translated for China. Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.