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New Product Critical Success Factors

The Product Viability Index® Survey

39 critical success factors determine consumer acceptance and business model fit. Audit in real-time.

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SAVE 80% on new book:

ANTICIPATE. The Architecture of Small Team Innovation and Product Success.

Leading companies generate more than twice the revenue from new products. What are they doing the rest of us aren't? Get an Advance Reading Copy for $4.95, 80% off retail (see details).

Creative Imperative.

According to IBM, CEOs from 60 countries and 33 industries said creativity was the top skill needed for navigating the future. Ahead of even vision.

That's a problem, because universities and companies worldwide train their people exclusively in critical thinking skills (after all, it was the core competency of the "Information Age").

We specialize in showing employees, especially engineers, how to be more innovative. Creative problem solving skills are at the core of that effort.

The Marketing Side of Agile.

New book: Anticipate. The Architecture of Small Team Innovation and Product Success.

See video: "The Marketing Side of Agile."

E-book versions are available for the Amazon Kindle, Apple iPad/iPhone/iPod, Kobo, and Barnes & Noble Nook. $9.99.