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Organic Product Development

Empowering Teams.

Incremental and iterative development approaches were ultimately embodied in a school called Agile Software Development. Agile expanded into a movement. Various incarnations, including Scrum and Extreme Programming, emerged.

Regardless of the specific implementation, the customer is the centerpiece. There is a heavy emphasis on relationships that are personal, genuine and continuous.

This "organic" customer relationship makes feature iteration go faster (what's faster than a conversation?). At the same time, it's rich enough to fuel a much broader range of innovation and marketing initiatives.

How can parent organizations help? Three ways: They can add significant value to team decision-making capability by offering individual training in creative thinking and problem solving, by modifying their own cultures and environments to promote innovation, and by shielding teams from unnecessary distractions.