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Frontline Innovation™
Move innovation closer to the customer.
One of the proven keys to successful products is a repeatable process designed to capture and promote innovation. Our process moves the tools of innovation much closer to the customer by taking advantage of the iterative, circular nature of creative decision-making in small teams.
In a nutshell, teams use their collective wisdom (Team Intelligence) to quickly screen feature solutions against proven consumer marketing principles—33 Critical Success Factors—in a measureable and trackable format. If teams stay close to customers and competitors (not so difficult when you know how), decision-making is always well grounded.
This approach is similar in methodology to rigorous and comprehensive programs instituted by major consumer product companies to validate new product ideas. It's just scaled down—and simplified—to fit the needs (and pace) of granular product development.