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Anticipate. The Architecture of Small Team Innovation and Product Success.

Leading companies generate twice the revenue from new products compared to the rest. They make more money, their marketing costs are lower and they innovate faster.

Product development in the twenty-first century requires a radical new approach where small developer teams lead innovation.

How do they do that, especially now in a world where global competition is changing at the structural level, resources are being regularly reduced, traditional research tools are struggling to keep up and developers with technical backgrounds are more influential than ever?

In large part, their success can be explained by the use of new tools and techniques developed in just the last ten years. Honed by hundreds of practitioners, researchers and academics, small development teams are now positioned as the centerpiece of a strategy to tackle head-on the oldest and most problematic challenge in all of business—accurately understanding, and even anticipating, customer wants.

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To see the table of contents, click here.