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Publications
Book
Product Viability. Consistently create products people want by empowering small developer teams on the front lines.
Here is a fact that almost always is a surprise to company managers: Product failure as a subject is intensely studied and the reasons for product failure are well understood. Why are they surprised? Because most of them have technical backgrounds, and while they’re smart and they’ve picked up marketing concepts along the way, they’re not steeped in the discipline. Far and away, nowadays, it is people with technical backgrounds who are playing primary roles in new product development (welcome to the growing influence of technology in our everyday lives). In this environment, it’s easy for the voice of the customer to get lost, as well as a lot of other success criteria. But this problem is easy to fix by focusing on proven marketing principles (36 Critical Success Factors) and the natural Team Intelligence resident among developers actually working on products day in and day out. And it can be done without adding more complexity or burning more resources. Find out more about this book and related materials.
Paper
Using Critical Success Factors and Team Intelligence to build exceptional products. Click here.
Blog
Post questions and comments regarding New Product Development. Click here.