“Technical teams,
especially, need this.”


We offer workshops to explain, in simple terms, core innovation and marketing principles that have stood the test of time. In one (click image below), we show product teams the 10 most important skills to master — the foundation — for any successful product development or marketing program. Others focus on topics like business models, the science of emotion, strategic messaging and creative thinking.

Firms that are product leaders in their categories are leaders in large part because of these principles and techniques.

We can show you how, step-by-step, to apply them to your company’s operations through a one-day workshop at your location. There is lots of interaction and lots of real-time examples.

New launch coming up? Here is a quick, painless and inexpensive way to make it better. And get everyone on the same page.

Let’s talk.



Harvard Business Review
Selected for "Aspiring CEOs" reading list.

Now Translated for China. Great companies know their customers so well they anticipate their needs. Based on 50 years of industry research — these are the strategies they use to stay ahead.